BondSavvy makes CUSIP-level corporate bond investment recommendations whereas most credit research provides issuer-level analysis. Issuer-level credit research would be sufficient if companies only issued one bond,
but each company can issue many different bonds, sometimes over 100. Credit analysis is a big part of what we do; however, it is only part of
the story. We overlay our financial and credit analysis with the prices, YTMs, and credit spreads of each issuing company's bonds to assess which
corporate bonds represent the most compelling value and opportunities for strong total returns.
We also evaluate an individual bond's liquidity, including how often the bond trades and how many dealers are providing quotes on both the bid and offer side. We do this since a key part of our investing strategy is to sell bonds prior to maturity to lock in capital appreciation and maximize returns. It's therefore crucial to understand a bond's liquidity prior to buying it.
We take the step traditional credit research does not, which is to narrow down individual corporate bond investment opportunities to a small number we believe can outperform the market. Traditional credit research covers a broad range of corporate bonds; however, since it largely ignores a bond's price, YTM, liquidity, and maturity date, it's a far less valuable assessment than the corporate bond recommendations BondSavvy provides subscribers.