Why Invest in Corporate Bonds

Direct investments in individual corporate bonds can achieve a higher return on investment than bond mutual funds, bond ETFs, and municipal bonds.  Investors can also better assess the risk of investing in individual bonds since they know a bond's maturity, coupon, and credit risk prior to buying the bond. This investment information is not easily available for most bond mutual funds since they own thousands of bonds and frequently turn over their investments, resulting in high trading costs that are undisclosed and reduce investment returns. 

  Advantages of Individual Corporate Bonds vs.
  Bond Funds Stocks Municipal Bonds
Higher potential after-tax returns      
Less downside      
Easier to buy & sell      
Greater transparency      
No recurring fees      
Pays fixed coupon      
Returns principal at maturity      

  Higher potential after-tax returns

Individual Corporate Bonds vs. Bond Funds
Investors in individual corporate bonds have a key advantage over bond mutual funds and ETFs: the ability to be selective and find bonds that can appreciate in value and achieve strong investment returns.  Many bonds trade at a discount to par value, which is where BondSavvy focuses its bond investment recommendations

Since bond funds are so big and have to own so many bonds, they often own bonds priced at significant premiums to par value with little upside opportunity.  Many of the largest bond mutual funds and bond ETFs are index funds that invest to follow a market benchmark.  These index funds often have low returns, as evidenced by the world's largest bond fund, the Vanguard Total Bond Market Index Fund, achieving a 1.63% average investment return from 2015-2018.  We founded BondSavvy because investors deserve better.     

Individual Corporate Bonds vs. Muni Bonds
Many investors in high tax brackets favor muni bonds because they believe they can achieve higher after-tax returns. When BondSavvy recommends corporate bonds, we are focused on maximizing capital appreciation, which, given the more favorable tax treatment of capital gains vs. interest income, can help achieve higher after-tax returns than munis.

We believe it is easier to identify capital appreciation opportunities in corporate bonds given the superior and more frequent financial disclosures required of companies compared to muni bond issuers.  Corporate bond issuers must report financial results four times per year and report material events through 8-K filings with the US Securities and Exchange Commission (SEC).  Municipal bond issuers typically provide annual filings, so it's difficult to assess a muni-bond-issuer's health over the course of a year.

  Less downside

Individual Corporate Bonds vs. Stocks
A key advantage individual corporate bonds have over stocks is that they can achieve strong returns and limit your downside.  Most corporate bonds trade in a range between 80 and 125.  While some bonds do fall below 80, it is rare. 

Being able to quantify your downside is an important tool for individual bond investors.  A key reason bonds have less downside than stocks is that a bond is a contract between the issuing company and the bondholder.  The company must pay interest on the bonds on specific dates, and it must return your principal at the bond's maturity date.  Both of these factors stabilize the value of corporate bonds.  Stocks don't provide the same level of commitment to shareholders, as a company can suspend dividend payments, and investors have limited recourse other than selling the stock.       

Individual Corporate Bonds vs. Bond Funds
When we present new bond investment opportunities, we advise subscribers to make an initial investment and then, over time, add to that position based on the performance of the company and the pricing of the company's bonds.  This helps limit our downside as, in the case of falling prices, we can continue to buy in at lower prices that, over time, will help our investments achieve strong returns  Further, since individual bonds all trade on the same par-value scale, the value of an individual bond investment is more transparent than that of a bond mutual fund, which trades relative to its net asset value, or NAV.  A bond fund or bond ETF could trade at 10, 50 or 100, and the investor never knows whether he is investing at a compelling value or not.  

Investors in individual bonds limit their downside by knowing exactly what they are investing in and the price at which they are investing in a specific bond.  The same cannot be said for bond mutual fund investors.

  Easier to buy and sell

Individual Corporate Bonds vs. Muni Bonds
Individual corporate bonds trade in a robust marketplace where typically 6 to 10 dealers are posting live bid-offer quotes.  It is a technology-enabled marketplace with reasonable bid-offer spreads as shown in the below table, which shows quotes available on Fidelity.com for the Alphabet 1.998% 8/15/26 bond (CUSIP 02079KAC1), which BondSavvy previously recommended.  

For this corporate bond, 10 dealers were providing live bid-side quotes while nine were providing live offer-side quotes.  The bid-offer spread is narrow, as it is 0.20 points, on a dollar-price basis (94.550 less 94.350) and 3 basis points (0.03 percentage  points, calculated by taking 2.857% less 2.826%) on a yield-to-maturity basis.

These narrow bid-ask spreads are driven by the high level of competition among the quoting dealers, all of which are vying for your business.

Corporate bonds are in stark contrast to muni bonds, as munis do not have a live bid-offer market with multiple dealers quoting.  Instead there is one dealer quoting only on the offer side, which makes it hard to know the price at which you can sell the bonds.

This superior liquidity makes it easier to buy and sell individual corporate bonds compared to municipal bonds.

Individual Corporate Bonds vs. Bond Funds
Bond funds are still larger than exchange-traded funds (ETFs), which means most fund investors still can't buy and sell intraday.  The corporate bond market is dynamic and always changing.  There are earnings announcements, mergers, and news that investors must digest real time.  Executing an individual corporate bond trade takes seconds and you can trade any time during the day.  Owning individual corporate bonds enables you to act more quickly -- and precisely -- to events that impact your corporate bond investments.

Since individual bonds trade relative to their par value, investors are provided a higher level of bond pricing transparency than bond funds, which trade relative to a fund's net asset value.  Bond fund and ETF share prices have no benchmark whatsoever, so investors cannot gauge the value at which they are purchasing bond fund and ETF shares. 

We believe it often makes sense to sell bonds prior to maturity to maximize investment returns.  Knowing how the bond is trading relative to its par value is one of several factors we examine when deciding when to sell bonds we have previously recommended.

  Greater transparency

Individual Corporate Bonds vs. Bond Funds
When you own individual corporate bonds, you know exactly what you are investing in.  You know the issuer, the yield, the maturity date, the price, and many other pieces of information that help investors assess a bond's risk and return.  Typically, six to nine dealers are quoting each corporate bond, which helps ensure a competitive market for your order.  In addition, investors can compare current bond quotes to recently executed trades on FINRA's Trade Reporting and Compliance Engine (TRACE), which is available on most online brokerages.  Our founder Steve Shaw recently presented 'Investment Transparency in the US Corporate Bond Market for Retail Investors' to the SEC, which you can view along with the accompanying BondSavvy comment letter.  

Bond funds are essentially derivatives that contain hundreds of bonds that can change every day.  There are very few 'pure play' corporate bond funds.  Rather, most bond funds own an assortment of securities, including Treasury bonds, corporate bonds, municipal bonds, common stocks, preferred stocks, and cash.

When investors build their portfolios, it is crucially important to know the specific securities that are in it.  For example, the popular iShares Core U.S. Aggregate Bond ETF (AGG) often holds more than 10% of its portfolio in cash.  An investment in this bond ETF immediately over-allocates investors to cash.  If you own individual corporate bonds, you can ensure you are investing in what you want.

Individual Corporate Bonds vs. Municipal Bonds
Investors are always learning more about corporate bond issuers through quarterly earnings releases, investor presentations, executive interviews, and other SEC filings.  This enables investors to quickly assess the financial health of a company and invest accordingly.  Municipal bond issuers, on the other hand, have far less stringent reporting requirements, and often report their financials once per year.

In addition, the pricing of corporate bonds is more transparent than that of municipal bonds, as corporate bonds enjoy a robust, two-sided market with between six to nine dealers providing live-and-executable bid-offer quotes.  Municipal bonds do not have multiple dealers providing live quotes, which can make assessing the value of a municipal bond more difficult.

  No recurring fees

When investors own individual corporate bonds, they pay a transaction fee to buy and a transaction fee to sell.  On platforms such as Fidelity.com and E*TRADE, this fee is $1 per bond.  Therefore, if you own a portfolio of 100 bonds and sell it after three years, your total fees paid would have been $200.  This represents significant savings to bond funds, many of which charge 1% management fees.  Had an investor opted to put $100,000 into a bond fund charging 1% during this three-year period, he would have paid $3,000 in fees (+/- depending on investment returns) compared to the $200 paid by the individual corporate bond investor.

Had this investor subscribed to BondSavvy for $29 per month (billed annually), his total fees paid, including the $200 transaction fees, would have been $1,244, less than half what a 1% management fee fund investor would pay.  In addition, there are hidden bond fund fees embedded in bond funds and ETFs that are not disclosed to investors.  These trading-related fees are due to the high turnover of many bond funds, understate a bond fund investor's true cost of investing, and markedly reduce bond fund investment returns.

  Pays a fixed coupon while bond funds and ETFs take the "fixed" out of fixed income

The entire premise of fixed income investing is that you receive a fixed coupon payment twice per year and the return of your principal at maturity. It’s why they call it “fixed income.” Investors receive this when they invest in individual bonds. They don’t receive either in bond funds, which is why we say “bond funds take the 'fixed' out of fixed income."

  Individual bond investors are treated more fairly than bond fund investors

In the world of mutual funds, it’s an alphabet soup of investor classes and fees, which typically translates into smaller investors paying a higher percentage of their investment in fees than larger investors, which is a regressive tax in our book. For example, the BlackRock High Yield Bond Portfolio has an A, B, B1, C, C1, K, R and an Institutional Class. Those in the lowly C Class paid 1.64% of their investment in fees during the year ended September 30, 2018 while those in the Institutional Class only paid 0.61%. In addition, B Class holders are subject to a sales fee when they sell.

Apart from these stated fees, the fund has significant hidden trading fees, as the BlackRock High Yield Bond Portfolio had turnover of 90% for the twelve months ending September 30, 2018.  These trading fees hurt fund returns, as we explain in this blog post.  

It’s a very different story when investing in individual corporate bonds, as someone investing $5,000 can pay the same price for a bond as someone investing $250,000. In addition, with bid-offer spreads typically between one-quarter to a full point, investors electing to sell bonds prior to maturity can do so without the excessive fees and transaction costs of many fixed income mutual funds.


  More investment choice than the stock market

On any given day, people can invest in nearly 9,000 different corporate bonds, approximately double the number of publicly traded stocks. We expect this enhanced level of investment choice to continue, as corporate bond issuance remains strong and the number of companies going public through initial public offerings (IPOs) has waned, falling 67% from 1999 to 2017. The number of publicly traded stocks recently hit a 35-year low, having decreased 45% from 1996 to 2015.

While 2018 corporate bond issuance fell to $1.3 trillion vs. $1.6 trillion in 2017, the record 2017 issuance levels were a 3.5x increase from 1997. In Q4 2018, companies sold over six times more in bonds than they sold in stock. At the end of 2018, there was approximately $9.2 trillion of corporate bonds outstanding, which is 2.4x the size of the municipal bond market and nearly 60% the size of the United States Treasury market.